Resume

Strategic Marketing and Communications Advisor

Culross and West Fife Trading Ltd & Trust | Fife

Led a comprehensive marketing and communications strategy to raise the charity’s profile and improve engagement with local stakeholders, resulting in increased community participation and awareness.
Developed and executed outreach plans to engage funders, local community members, and other key stakeholders, establishing stronger connections and trust.
Initiated the development of a structured communications plan to ensure consistent messaging and streamlined communication with key stakeholders.
Provided strategic advice & guidance on communication channels, contributing to long-term marketing vision.
Collaborated closely with board and external partners to execute campaigns, improving overall marketing reach and community impact.

June 2024 - Present

Marketing Manager

Grant McGregor | Edinburgh

Developed and executed multi-channel marketing strategies to align with business goals.
Oversaw digital transformation through HubSpot implementation, improving operational efficiency.
Collaborated with cross-functional teams to enhance brand visibility and awareness.
Managed a small team and external consultants, boosting engagement metrics by 20%.
Analysed trends and KPIs to refine campaigns, driving measurable business outcomes.
Directed content creation, ensuring alignment with business objectives and market demands.
Integrated digital campaigns with offline initiatives, strengthening overall marketing impact.
Led collaborations with sales to align marketing efforts with revenue goals.

January 2021 - May 2024

Senior Marketing Consultant, Developer & Graphic Designer

Freelance | UK

Partnered with charities and non-profits to develop digital strategies and improve engagement.
Provided multi-disciplinary consultancy services, ensuring cohesive people-led solutions.
Designed and delivered brand assets, websites, and content strategies tailored to client needs.
Advised clients as a critical friend, reducing time-to-market with efficient strategies.
Conducted training for internal teams to enhance their digital capabilities.
Integrated social media and marketing tools, increasing digital reach across channels.

2013 - 2021

General Manager

The Malt House & The Seacgrave Arms | Cotswolds

Managed daily operations across front of house, kitchen, and housekeeping teams.
Developed marketing strategies to enhance brand visibility and customer engagement.
Rebranded businesses, improving online bookings and increasing customer retention.
Optimised staff performance through training and efficient resource management.
Improved business reputation, achieving top TripAdvisor ranking in the local area.
Led property renovation to align with operational and brand objectives.

2013 - 2017

Managing Director

VThree / VeniVidiVici | London

Led a multidisciplinary team to deliver strategic support to arts, charity, and education sectors.
Developed marketing and communication strategies to secure funding and grow stakeholder engagement.
Built strong partnerships with statutory bodies to drive awareness and operational success.
Facilitated the growth of organisational capabilities through integrated communication strategies.
Coordinated multi-channel campaigns to strengthen engagement with donors and stakeholders.
Managed financial planning and operations, supporting the achievement of over £20M in funding.

2008 - 2013

Communications Officer

Botswana High Commission | London

Managed media communications to boost Botswana’s visibility and diplomatic presence.
Collaborated with the Communications Director to align messaging with national interests.
Organised media events, enhancing trade and diplomatic relationships.
Monitored UK media to develop strategies that promoted Botswana’s public profile.

2006 - 2008

Research Assistant

Offices of Frank Doran MP & Dame Joan Ruddock MP | London

Prepared detailed research briefs on legislative matters for parliamentary sessions.
Managed MP diaries and facilitated constituent communications.
Liaised with organisations and stakeholders to coordinate parliamentary activities.
Provided insights and documentation to assist with strategic parliamentary planning.

2004 - 2006

Paul Denton